Hey, what’s up everybody, it’s Stacey Storino
from Joe’s Dairy Bar and Grill and in this video, I’m going to show you what opening
up a multiple award-winning ice cream stand like ours for the season looks like…and
WHY you should care. And make sure you watch until the end so that
YOU can learn how to save BIG at Joe’s AND get the inside scoop on some of the hottest
ice cream trends in the industry while too! Now, if you’ve always wanted to know what
goes on under the hood at one of the most successful ice cream stands in the United
States, like Joe’s Dairy Bar and Grill, you’ve come to the right place. But before I dive in, if you’re looking for
all of the hottest ice cream trends in the industry as either a consumer or a business,
even if you’re never going to come by to visit Joe’s in person, you definitely want to sign
up for our Sundae Inside Scoop. PLUS if you’re going to see us, you’ll want
to pick up your instant coupon, too, good for your next visit. You can register for both simultaneously by
clicking on the link below this video. All right, so let’s dive in! Welcome to the JDB Family! Joe’s Dairy Bar and Grill has been featured
in ABC, NBC, CBS, Fox News, Yahoo! News and more. You could say we certainly know what we’re
doing! We’ve also pulled off a SUPER rare three-peat
win (three years in a row) for the Best Ice Cream category for 101.5 WPDH’s “Battle of
the Best”…and a BIG shout-out to WPDH, since it’s one of the biggest radio stations in
the Hudson Valley, which is covers a huge stretch of the State of New York! But it takes a LOT of work to get a multiple-award-winning
ice cream stand like Joe’s Dairy Bar and Grill ready for opening day, folks. After being closed for the winter, several
months have gone by. We’re starting from scratch! Our business has gone from 360 to zero. And it’s a LOT of work to go back from zero
to hero, even in the ice cream business, folks! So what do we do? STEP 1: Sanitize Everything Of course, you’d expect that we’d go into
the store and be sure to clean, repair and otherwise maintain everything as though we
were going to get a white-glove inspection. And trust me, we do! We always expect that a representative from
the Board of Health will be coming by, doing routine checks, spot checks, water tests and
more. As a business run by scrupulously clean OCD
freaks, we actually welcome that. We always want to be the best in our industry,
no matter what. Luck favors the prepared and quite frankly,
cleaner equipment yields tastier treats, both hot and cold. But most people have no idea how intricate
the soft serve machines alone can be. Take a look at all of this equipment! Teeny weeny rubber O-Rings to clean, lubricate
and otherwise service. Every little itty bitty moving piece of these
soft serve ice cream machines have to be broken down, sanitized and maintained. But this isn’t just done in preparation for
Opening Day, folks. Daily to near-daily, each machine is broken
down, cleaned and serviced. Why? We at Joe’s Dairy Bar and Grill want all of
our customers to have delicious ice cream, both soft serve and hard, and making sure
that NOTHING gritty or icky is gumming up the works of our machines is really key to
delivering a smooth, creamy experience. Little tip: If you ever have gotten ice cream
from an ice cream stand that seemed discolored or had ice crystals in it-especially soft
serve-it very likely came from a machine that needed to be serviced OR the product was in
there for so long that it got beaten to a pulp! Either way? Not good! STEP 2: Prepare the Goodies Everything that we make on premises that’s
scratch-made or close has to be made NOW. As in, before we open. We have such high volume that it’s no easy
task to accomplish. Opening Day can be huge, even if there’s half
a foot of snow outside. People line up with their friends and loved
ones. How can we ever let them down? Our love for our customers is huge! So, we obsess over everything, from cold food
treats to hot meals. We make the cookies, brownies and cakes from
scratch. We make our cakes from our multiple-award-winning
soft serve ice cream and some of the best hard ice cream around. We even bake some cakes to order. But in preparation for Opening Day it’s nearly
impossible to make enough. We have crews come in to prepare everything
long before the big day arrives, because after all, no one wants to stay in those long lines
only to be told when it’s their turn to be served that we’re out of something they’ve
been waiting for. STEP 3: Prepare the Staff We’re lucky. We have the best staff in the ice cream business. Once they start working at Joe’s Dairy Bar
and Grill, they typically stay working with us anywhere between five to ten years. You heard me right! The public loves them, and that’s because
they’re bright, hardworking and most importantly, they care. But no matter how experienced anyone is, it’s
good to touch base with everyone in advance to prepare for the new season. We go over the menu and review all of the
newest treats…how they’re made and all the great ways to serve them up to the public. Then, of course we have to come up with a
marketing plan to get the word out to the public about the newest treats in the first
place. BONUS TIP: LOVE the customers! Wait. I’m 100% serious. Businesses work to produce things for people
to purchase but do they LOVE those people? We really, really love the customers. We CARE! We’re serving three generations of customers,
so honestly, we’d BETTER care! We say all the time, without them, there’s
no us. So, our love for our customers drives every
single thing we do. Every single decision we make. We even poll them online to learn more about
their likes and dislikes. It’s critical to us that we get every interaction
possible with them right. It’s not enough for an ice cream stand owner
to think of being competitive in terms of offerings, price and so on. That’s so clinical. All business. What about personal? Every single item we prepare, whether it’s
on the grill or from the soft serve ice cream machines, is a potential edible love note
that we serve up to our loyal community and we’re SO excited about getting it right. We honestly believe that our love for our
treat-eating tribe translates into a deeper kind of delicious. When we call them our JDB Family, it’s something
we sincerely mean. We get excited when something we do excites
them. We’re honored when they bring their kids and
grandkids over for a meal or a treat. When they’re delighted, it’s a win. A huge win. When they bring newbies to Joe’s Dairy Bar
and Grill to share the experience, we’re honored. When they celebrate their good times and create
memories that are connected to Joe’s, we’re thrilled beyond words. Our customers are the most important people
in the world to us. Everything we do is expressly meant to please
them. They’re loyal to us but believe me…we’re
loyal to them right back. It’s a culinary love story, people! Now you know the steps behind opening up a
multiple award-winning ice cream stand like Joe’s, but do YOU have a way to save big once
you come to visit us? No problem. I’ve got a cool discount for YOU and you’ll
also get the inside scoop on some of the hottest ice cream trends in the industry! Click the link in the description to get your
savings, sneak peeks and MORE right now. If you like this video, hit the like button
below, share it with your friends and be sure to subscribe. Joe’s Dairy Bar and Grill-over the top food
for over the top memories! Come on by and make some of your BEST over-the-top
memories with us!