When we’re picking for Wimbledon we start at first light. We walk our crops obsessively. We go up and down the rows. We look at every plant. It’s still quite difficult to time something so it’s absolutely at the peak of perfection when you want it. No summer is the same as another. I’m very conscious of the fact that every berry that we send to Wimbledon is a bit of an ambassador for the farm because it’s such a high profile event. The really exciting thing is if you can get a strawberry from the plant to the person who’s going to enjoy it within a day. It matters a lot to me. It’s something that I take very seriously.