– [Narrator] It’s April,
1996, and it’s time for lunch. (upbeat music) Bill Clinton is the president, Celine Dion’s “Because You Love Me” is on its fifth week at
number one on the Billboards, and “Tremors 2” is currently in theaters. (school bell rings)
The bell just rang, and lunchtime, for you,
might have looked like this. And if not for you,
then for that other kid who always got the good lunches. (dreamy music) ♪ Ah ♪ ♪ The meal ♪ (phone beeping) – [Narrator] Bob, can you hear me? – I can.
– Bob Drane was the lead on the team that developed Lunchables. – [Bob] It was a real blast,
from beginning to end. – [Narrator] But the name,
he says, didn’t come easily. – [Bob] So we had a bunch of names. “Little Oscar’s Lunch Fixing’s.” “Cracker Wiches,” “Go
Packs,” “Snackables,” “Mini Meals,” “Lunch Express.” – [Narrator] Until they landed on a name that truly defined a generation. – [Bob] We ended up with “Lunchables.” (marker rasping)
(dreamy music) ♪ The drink ♪ – [Narrator] Okay, if
we had to pick one word that defined ’90s drinks, it would probably be squeezable. Between Kool-Aid Bursts, Capri Suns, Squeezeits, and Mondo,
there was a lot of market. – [Ken] They all kind of
came out at the same time. – [Narrator] That’s Ken. – [Ken] Hi, It’s Ken Wegner. – [Narrator] President at Jel Sert, the company that made Mondo. First question, we wanna
know about the cap. – [Ken] Well, it was a
child-protective cap. It couldn’t be swallowed. – [Narrator] Right, I
guess when I was younger it just seemed way cooler
than an anti-choking design. – [Ken] But it was really
all about fun and flavor, and I think kind of, in some
ways, a legendary product. ♪ The dessert ♪ – [Narrator] A quick side note: Dunkaroos are no longer in production. And try as we might, and we tried hard, we could not find any, anywhere, for sale. So this, it’s just a
printout, we’re sorry. – Aw!
– Okay, back to the script. Dunkaroos were king in the lunchroom. And the ads were iconic. – [John] I paid my bills, in
the mid-90s, with voiceovers. – [Narrator] That’s John Cameron Mitchell, writer of “Hedwig and the Angry Inch,” and you might recognize him from “Girls,” “Shrill,” or “Mozart in the Jungle.” – But now, new– – [Narrator] He was the kangaroo in the Dunkaroos commercial. – [John] I basically kind
of imitated Robin Leach. You know, “Lifestyles
of the Rich and Famous.” So I did a very bad Australian accent; when I said, “How do
you do your Dunkaroos?” I later worked with Nicole
Kidman in “Juniper,” and she’s like not very good. – [Crowd] Aw! – [Narrator] And there it is, your lunch and some of the people behind it in 1996. – [Kids] Yay! (bright music)